VISION. INNOVATION. IMPACT.
Areas of Expertise
Brand Innovation
Passionate about building strong, recognizable brands, Pam Novak has over 25 years of experience in brand innovation. She has a keen eye for identifying opportunities in the market and creating unique brand strategies to capitalize on them. By partnering with Pam, you can take your brand to the next level.
Over 25 Years of Innovation. Previous Brand Development: Highlights
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C. Mondavi & Family Portfolio: CK Mondovi Family Select, Charles Krug 80th Anniversary Exclusive, Valdo Prosecco Superiore Brut, DOCG, Aviana, Villa Periere
Clos du Val: Clos du Val Estate Cabernet Sauvignon, Stags Leap District, Clos du Val Artist Series, Wine Club Exclusive
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Rodney Strong Wine Estates: Davis Bynum, Rodney Strong Single Vineyards Tier, Sonoma Vineyards
Kendall-Jackson Wine Estates: Yangarra Estate, Villa Arceno, Kendall-Jackson Collage (EU markets)
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Strategic Partnerships and Negotiation
Pam Novak has a proven track record of building strategic partnerships and negotiating deals that drive business growth. She understands the value of collaboration and works tirelessly to establish and maintain strong relationships with partners in the industry.
Proven track record of building strategic partnerships.
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French Blue Wines
Valdo Prosecco
West + Wilder Wines
Charles Krug Calvisius Caviar
Blue Note Concert Series & Blue Note Jazz Festival
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Portfolio Development
With expertise in developing portfolios for leading brands in the wine industry, Pam Novak can help you create a portfolio that stands out in the market. She has a keen eye for identifying trends and creating products that resonate with consumers.
Brand innovation, experiences, luxury items for consumers and trade.
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- Tasting Room and Wine Club experiences: tastings, events, food & wine pairings
- Consumer, Trade & Distributor Trainings: blogger ambassador programs, educational kiosks, trade trainings, blending seminars, and more.
- Portfolio Expansion: define whitespace, data dive, assess, plan, test, plan, execute, inspect. Rinse, repeat.